Blue Origin, the space technology company founded by Jeff Bezos, has achieved another milestone with its 14th human spaceflight on August 3, 2025. The New Shepard NS-34 mission took off from West Texas at 8:43 a.m., carrying a diverse crew—including cryptocurrency entrepreneur Justin Sun, who made headlines with his $28 million seat bid.

Mission Highlights

Launch Location: West Texas
Launch Time: 8:43 a.m. local time
Mission Designation: NS-34
Flight Duration: 10 minutes

Meet the Crew: Billionaires & Beyond

This historic mission featured a global lineup:

Justin Sun: Cryptocurrency billionaire & TRON founder
Arvi Bahal: Real estate investor
Gkhan Erdem: Turkish businessman
Deborah Martorell: Meteorologist
Lionel Pitchford: Educator
J.D. Russell: Entrepreneur

Justin Sun had initially planned to fly in 2021 but finally realized his dream with this launch. Reflecting on his experience, Sun shared:

“When I look at it from space, Earth is so small and that's our home. We definitely need to do whatever we can do to protect it.”

What Makes New Shepard Special?

The New Shepard rocket is a fully reusable, autonomous suborbital vehicle built for human spaceflight. In just 11 minutes, it takes passengers across the Kármán line (the official edge of space), giving them a taste of weightlessness and breathtaking Earth views—an experience that is quickly becoming a badge of honor among high-net-worth adventurers.

Blue Origin’s Vision: Uniting the Planet

Phil Joyce, Senior Vice President at Blue Origin, emphasized the unifying power of space travel:

"It was an honor to see so many nations represented on our flight today. The view of our fragile planet from space has a unifying effect on all who witness it."

With each mission, Blue Origin is making space tourism more accessible, opening the final frontier to private citizens and billionaire thrill-seekers alike.

Why Billionaires Are Racing to Space

From Richard Branson to Jeff Bezos and Justin Sun, space has become the new playground for the world’s ultra-wealthy. Their high-stakes adventures reflect a unique kind of risk appetite—one that mirrors the bold bets made in the world’s most exclusive casinos.
Explore more about billionaire lifestyles and gambling habits.

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Justin Sun's $28M Space Journey: Blue Origin Rocket Launches Crypto Entrepreneur to Edge of Space