MrBeast (Jimmy Donaldson) is no stranger to controversy, and this time it centres on a job listing for an AI content creator. The posting, which sought someone to create viral content using artificial intelligence, sparked immediate backlash on social media. Both fans and critics expressed disappointment, questioning why one of YouTube's richest creators would turn to AI when there are countless talented individuals eager for opportunities. Some users accused MrBeast of "cutting out real people," while others viewed it as yet another step toward the erosion of human creativity in favour of algorithms and data.

MrBeast's Linkedin job description for AI artist — AI artist job ad for MrBeast

The criticism went beyond the specifics of the job itself—many saw it as symbolic of a broader shift in content creation, one that’s becoming more about numbers and formulas than genuine human input. While the uproar over the AI scandal may quiet down, a more serious controversy involving Beast Games is proving harder to ignore.

MrBeast talking to Beast Games contestant from across a large floor-illuminated studio

Beast Games: The Bigger Controversy

The upcoming reality competition Beast Games, produced by MrBeast in collaboration with Amazon, has taken a dark turn amidst allegations of unsafe conditions on set. The $5 million lawsuit filed in September 2024 by five anonymous contestants outlines troubling claims, including extreme heat, lack of water, and contestants fainting from exhaustion. Additionally, contestants report unsafe physical challenges, such as lifting a massive 10,000-pound boulder that led to a chaotic, trampling “mosh pit.”

The 54-page legal complaint also accuses MrBeast’s team of misclassifying participants as volunteers, denying them proper wages and benefits. Sexual harassment claims have also surfaced, with female contestants alleging hostile conditions during filming. The lawsuit further suggests Amazon MGM Studios is complicit, given its role as co-producer.

This legal battle is unfolding as Beast Games was meant to air on Prime Video, but this scandal could overshadow its release. Despite the gravity of these allegations, MrBeast remains confident, reiterating that safety was prioritized and the show will “blow people’s minds” when it airs.

MrBeast

MrBeast’s History of Controversies

This is far from the first time MrBeast has found himself in hot water. Over the years, his ambitious projects have drawn criticism—especially his business ventures.

One of the biggest controversies came from MrBeast Burger, a virtual restaurant chain that quickly expanded through ghost kitchens. Though initially a hit, reports of poor working conditions and unorganized operations soon surfaced. Workers complained about being underpaid and having to operate under difficult conditions, which tarnished the brand’s reputation even as it continued to grow.

Another scandal broke earlier in 2024 when one of MrBeast's close collaborators, Ava Kris Tyson, was accused of inappropriate behavior towards a minor. Though MrBeast swiftly cut ties and distanced himself from the controversy, it left many wondering about the people involved in his expanding empire and the accountability at higher levels.

Even MrBeast’s generous giveaways, once considered the hallmark of his channel, haven’t been without their critics. Some argue that his philanthropic stunts blur the lines between genuine charity and entertainment. While he’s undeniably helped countless people, the format of his giveaways, often heavily promoted for views, makes some question his true intentions. Is it charity, or just another way to generate viral content?

How MrBeast Built His Success

Despite the controversies, it’s impossible to deny MrBeast’s remarkable rise to the top. Jimmy Donaldson started his YouTube journey with low-budget stunts and commentary videos, but it wasn’t until 2017, when he spent 40 hours counting to 100,000 on camera, that he discovered his formula for success—extreme content that grabs attention.

Since then, MrBeast has reinvested almost all his earnings into his videos. Whether it’s building a replica of Squid Game or giving away islands, his over-the-top challenges have continually raised the bar for viral content on YouTube. By pouring millions into bigger and more elaborate productions, he’s managed to dominate the platform, amassing millions of subscribers and turning his channel into an empire.

Beyond YouTube, MrBeast has leveraged his fame into successful businesses like Feastables (a snack brand) and MrBeast Burger, generating significant income from outside the platform. In 2023 alone, Forbes estimated he made over $82 million, largely from his ventures and partnerships.

What Can We Learn from MrBeast?

MrBeast’s journey has its fair share of lessons, both good and cautionary. His strategy of reinvesting heavily into his content demonstrates how scaling a brand can lead to success, but it also raises some eyebrows. While his philanthropic efforts like Team Trees and Team Seas gained him attention, the recent controversies surrounding him bring a different narrative. The latest controversies show that the youtuber's drive for viral content often treads into ethically questionable territory. It makes you wonder: how far is too far when trying to get big?

Is MrBeast on the Verge of a Downfall?

With scandals piling up, is MrBeast on the verge of a major fall from grace? While some are quick to predict the end, it’s important to remember that he has weathered controversies before and come out relatively unscathed. His loyal fanbase and ability to innovate have always worked in his favour.

But as his empire continues to expand, the stakes are getting higher. MrBeast must carefully navigate these controversies and show that he’s also learning from his mistakes. One thing’s for sure, though —MrBeast isn’t going anywhere soon.

Beast Games: The Bigger Controversy

MrBeast’s History of Controversies

How MrBeast Built His Success

What Can We Learn from MrBeast?

Is MrBeast on the Verge of a Downfall?

Read more:

MrBeast: Is the Richest YouTuber Facing His Biggest Controversy Yet?