The 2025 Super Bowl: A Gathering of Billionaires, Celebrities, and Show-Stopping Performers

The Super Bowl isn't just a sporting event; it’s a magnet for some of the world's wealthiest and most influential individuals. The 2025 edition, held at the Caesars Superdome in New Orleans, was no exception. Below is a look at several high-profile attendees and their estimated net worths, along with a highlight from the electrifying halftime show.

Clark Hunt

As the CEO and part-owner of the Kansas City Chiefs, Clark Hunt was present to support his team. The Hunt family’s net worth is estimated at around $15.5 billion, largely stemming from oil and sports ventures. Their ownership of the Chiefs cements their status among the NFL’s most powerful figures.

Michael Rubin

Michael Rubin, founder of the sports merchandise giant Fanatics, hosted his annual Super Bowl party, renowned for its star-studded guest list and exclusive musical performances. With a net worth of approximately $11.4 billion, Rubin’s prominence in both the sports and business realms is indisputable.

Robert Kraft

New England Patriots owner Robert Kraft also attended the big game. Valued at around $10.6 billion (Forbes), Kraft amassed his fortune through the paper and packaging industries, as well as his ownership of the Patriots. His enduring influence in the NFL made his presence at the event practically a given.

Donald Trump

President Donald Trump marked a historical moment as the first sitting president to attend a Super Bowl. With an estimated net worth of $2.5 billion, Trump’s business and political ventures have kept him in the public eye for decades. While no specific team support was publicly declared, he made headlines by leaving the game early—a detail that only added to the media buzz surrounding his appearance.

Taylor Swift

Pop sensation Taylor Swift attended the game in support of Kansas City Chiefs tight end Travis Kelce. Estimated to be worth $740 million, Swift’s fortune stems from record-breaking tours and best-selling albums. Her presence underscored the Super Bowl’s irresistible pull for top-tier celebrities.

Jay-Z & Beyonce

Music moguls and entrepreneurs Jay-Z and Beyonce made an appearance with their daughters, drawing the kind of star power the Super Bowl is famous for. Their combined net worth, estimated at around $3.5 billion, spans music, fashion, and sports management via Roc Nation. As the live music entertainment strategist, Jay-Z was also responsible for the halftime event this year.

The Halftime Spectacle: Kendrick Lamar and SZA

The 2025 Super Bowl halftime show brought down the house with a high-energy performance headlined by acclaimed rapper Kendrick Lamar. He delivered a riveting set featuring tracks like “HUMBLE.” and “DNA.” Midway through, SZA joined Lamar to perform their hit collaboration “All the Stars,” mesmerizing the crowd with their on-stage chemistry. The show also included cameo appearances by actor Samuel L. Jackson, who portrayed a playful take on Uncle Sam, and tennis icon Serena Williams, adding extra star power. Critics and fans alike praised the performance for its dynamic blend of music and theatrics, making it one of the night’s most memorable highlights.

Despite the Chiefs’ strong performance, the Philadelphia Eagles emerged victorious with a decisive drive. Jalen Hurts led his team to a 40-22, capping off a thrilling back-and-forth battle. The victory gave Eagles fans, including Michael Rubin, plenty to celebrate, while Chiefs supporters, including Clark Hunt and Taylor Swift, had to settle for a hard-fought loss.